Vol. 1 No. 1 (2023)

Articles

• A look at how new media have changed PR, marketing, and advertising from 1997 to 2010 to see how they have affected traditional businesses

  Sania Rahim , Abaid Usman

  1-7

  • pdf

• Innovative Approaches to Organizational Change Management: Adapting to Disruptive Market Forces

  Dr. Khalid Zaman

  8-18

  • PDF

• Strategic Leadership in Turbulent Times: Navigating Uncertainty and Driving Organizational Success

  Dr. Hassan Danial Aslam

  19-28

  • PDF

• Strategic Leadership and Organizational Performance: A Contemporary Perspective

  Dr. Muhammad Shafiq, Dr. Muhammad Shafiq

  29-37

  • PDF

• Sustainable Business Practices: Integrating Environmental Responsibility into Management

  Dr. Asad Hussain

  38-48

  • PDF